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Kia Soul: A little Asian flair

It was clear that something different was happening when the video opened with a trio of hamsters bouncing to hip hop music as the scrawl stated "This is how we roll." What's up with the hip-hop hamsters?

To begin with, they were bouncing in a set of wheels dubbed the Kia Soul, the latest and, perhaps, liveliest edition to the box-shaped compact SUV class pioneered by the Toyota Scion and popularized by the Honda Fit and Nissan Cube.

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